Infocus Marketing
Project Overview
Infocus Marketing is a highly respected marketing agency with over 35 years of experience, specializing in providing top-tier services to professional associations across the U.S. While their previous website was functional, it didn’t fully capture the agency’s reputation, expertise, and long-standing presence in the market. The need for a modern redesign became evident to help them stay competitive and reflect the evolving demands of their audience.
Project information
Infocus Marketing
Helping Associations Increase Non-Dues Revenue & Decrease Internal Costs
Technology stack
Team
Arthur Issabayev
COO
Anvar Brooks
CBDO
Yesbol Urumbaev
UI/UX design
Anuar Balgimbayev
CEO
Client's Needs
Infocus Marketing sought a website that would effectively highlight their experience and expertise in serving professional associations. The primary objective was to move away from the outdated design, which lacked a contemporary feel, and instead focus on a more modern, user-friendly, and visually appealing platform. They wanted to create an online presence that would communicate their deep knowledge in the marketing field while offering an easy-to-navigate and informative experience for their clients. Additionally, they required a mobile-friendly website to ensure their users could engage with their content seamlessly across all devices.
Solution
We worked closely with Infocus Marketing to develop a website that combines clean aesthetics with strategic functionality. The redesigned website showcases their comprehensive services, with a focus on how they cater to professional associations. Through carefully crafted visuals, optimized content, and a clear layout, we ensured that the website communicated Infocus Marketing’s authority in the industry. The platform is fully responsive, providing users with a seamless experience across various devices, from desktops to smartphones and tablets. Additionally, we incorporated client success stories, case studies, and testimonials to reinforce the agency’s credibility and track record of success.
Challenges
One of the primary challenges was the fact that many of Infocus Marketing’s clients had been using the website for years and were accustomed to its structure. While the old design needed a significant update, it was crucial to maintain a sense of continuity and familiarity for long-time users. We carefully balanced modern design improvements with the recognizable elements that had become integral to the website’s user experience. This required a thoughtful redesign process, ensuring that the new look was both fresh and easy for existing users to navigate.